About this gear
The Prima is a refined integrated amplifier that combines Chord's amplification expertise with built-in preamplification, offering a streamlined alternative to separates for listeners who value simplicity without sacrificing performance. Its integrated approach reduces interconnects and complexity while maintaining the sonic directness Chord amplifiers are known for. Targeted at discerning stereo enthusiasts seeking a compact yet capable solution.
About Chord Electronics
British audio electronics company founded in 1989 by John Franks in Kent, England. Chord's proprietary FPGA-based DAC technology, designed by Rob Watts, uses custom-coded digital filters that no other manufacturer replicates. The Hugo and Mojo portable DACs revolutionised portable audio quality, whi...
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